In the past, the best form of marketing a product is by demonstrating its use in public. It was a sort of jeopardy on the part of the manufacturer. Demonstrating a product means many things can go wrong the same time. However, if the demonstration is successful, many people can be persuaded to buy the product or avail the service. The advent of print, radio and television made it possible to make the demonstrations less riskier by having the demonstration done in a controlled environment. These media also helped increase market presence in territories beyond the manufacturer or business.
The biggest form of communication nowadays is the Internet. A business should never underestimate every new communications technology that comes out. A few tricks that can help business grow through Internet marketing is through.
1. Interactive Websites/Applications
If you’re a cellphone distributor, your website should not just present the brands and models that you sell. Getting the attention of your customers is very important. Having an interactive website with interactive application can help engage your customers to have a virtual simulation of the products or services you have. For example, you can have a programmer design a flash application to demonstrate the functions of the phone faithful to the original models. While costly, this can guarantee you good revenue and sales in the long run.
Using the example above, games are very engaging especially for customers. If your product or service has an iconic mascot for example, you can make a story and a game out if it. If the character turns viral, so will your product or service.
2. Social Media
Social media is the technological progress of the pen pal and phone pal. However, this allows people to connect and know how their friends and family are doing, as well as strangers they might have similar interests in. Endorsing your products in social media will help you see how your products or services are received by people over the Internet. Given the anonymous or ‘non-physical’ presence of people on the Internet, you can expect really honest opinions and suggestions.
3. Online Videos
TV allowed the businessman to demonstrate products and services in a controlled setting. Online video streaming allows any businessman to do the same, but at a cheaper price. By having a camera, you can demonstrate your products. Satisfied customers from the Internet can even demonstrate the product’s use for you.