You can actually think of your business as your child. You have to name it, ensure that your child likes the name when he or she grows up, and you will treat him or her with the utmost care and responsibility should. In this article, we will focus on branding. Branding is the most crucial point of a starting business. This is where you will need to decide on a name for your product or service, how you want to public to see it, how you want them to appreciate it and how to make it sell. Most of your advertising and marketing efforts will be rooted depending on the branding you’ve decided on your product. Here are a few ways to make sure you do this process well.
1. Attractive or Catchy
If you look at the current commercial world and the Internet nowadays, you’ll see famous company brands and products that stick into your mind. When we say Facebook, you know its the social website. When you say Apple, that’s the gadget. They’re simple, yet they’re catchy and easy to remember. This is why your product name is supposed to catch the attention of your audience first hand. It’s important to take note of something common and add a modifier to make it unique. Brian’s Technical Pens can be more attractive if it sounded as Brian and Pens, an allusion to saying Brian and Friends, except we put Pens as a substitute.
2. Rhymes and Other Factors
The last example in the first tip makes you think about how rhymes and wordplay can work for making your name. This is very important to consider. Coca-cola is two words that start with the same consonant. Make sure that it’s not too complicated. Daryl’s Dressers is one catchy name. You can also use wordplay or phrase play, such as Carol’s Parrots, which have the same ‘O’ vowel to pronounce the last syllable, On The Three Top, as it references to the old children’s song and others.
However, making a rhyme can be risky. It can make your business quite general to the public. You want them to use your product or services for a specific use. Daniel’s Pizzeria means that the company is serving different kinds of pizzas, but saying Daniel’s Italian Pizza means that it is serving Italian-style pizzas. Ensure that you know your specifics before you get your name out there.
Depending on the name of your company and the theme you’ve selected should also be the appearance of your product and service. Having a tagline “Thai massage and spa” means that you have a Thai-themed spa service, complete with all products and rooms designed to bring what a Thai spa should actually be.